Coding Culture
By Gautam Sonti in collaboration with Carol Upadhya Sunday, January 21, 2007, 6.30 pm
About Fun @ Sun and July Boys Coding Culture is a series of three films, each set in one software company of Bangalore. The films explore the cultures of outsourced work and the moulding of a new workforce. Fun@Sun highlights the contradictory ways in which ‘culture’ is invoked in the global corporate workplace. While cultural sensitivity training programmes validate cultural difference, Indian software engineers are expected to conform to the dominant model of global corporate culture, by learning appropriate communication and behaviourial styles. July Boys explores the creation of a Silicon Valley-style work culture within a ‘cross-border’ company, that has one leg in Bangalore and the other in Santa Clara, California. It highlights the emergence of new kinds of identities (global, transnational, cosmopolitan), that incorporate and transcend pre-existing identities such as the national and the regional. The filmmakers of Coding Culture will be present at the screening.
About Fun @ Sun and July Boys Coding Culture is a series of three films, each set in one software company of Bangalore. The films explore the cultures of outsourced work and the moulding of a new workforce. Fun@Sun highlights the contradictory ways in which ‘culture’ is invoked in the global corporate workplace. While cultural sensitivity training programmes validate cultural difference, Indian software engineers are expected to conform to the dominant model of global corporate culture, by learning appropriate communication and behaviourial styles. July Boys explores the creation of a Silicon Valley-style work culture within a ‘cross-border’ company, that has one leg in Bangalore and the other in Santa Clara, California. It highlights the emergence of new kinds of identities (global, transnational, cosmopolitan), that incorporate and transcend pre-existing identities such as the national and the regional. The filmmakers of Coding Culture will be present at the screening.